ULTRA-SHARP OWNER HOOKS - Equipped with sharp high quality OWNER high carbon steel hooks and built-in magnet, the innovative design of these soft lures can help ensure increased fish hook ups in all situations while Reduce the odds getting hung up when fishing, thus saving your bait for future use.. HANDMADE - WINNING QUALITY - The TRUSCEND Fishing Lures made of environmental friendly quality soft plastic and able to withstand the strong bite of aggressive fish. Hand spraying makes the appearance and touch of the bait more realistic and plump.. UNIQUE DESIGN - 3D t-shaped soft tail with 360 spinner blade can kicks and thumps even at slow speeds. A super-lifelike soft jerkbait whose lively design perfectly emulates erratic baitfish action.. LONG CASTING JIGHEAD - Having an ideal weight for long casting and slow sinking, Truscend Jig lures can achieve a slow, flutter presentation. Featuring a precisely engineered shape, the soft body swimbaits has a great kicking action at both ultra-slow speeds and moderately fast speeds.. WIDELY FISHING SPECIES - Whether you are fishing reefs, estuaries, rivers, fresh or saltwater, this Truscend Soft bait will become your essential paddle tail lure to target bass, trout, Walleye, pike snook, salmon, redfish and many more..

2 realistic pinchers. Long, slender body engineered to create turbulence. Pack of 7.

Weight transfer system. 3D eyes. Premium black nickel hooks. Dives 4-7'. 12oz. 4.75 in length.

Unique holographic decal. Classic large red eyes. Hologram blade. Premium silicone skirt. Great for small waters and shallow cover.

Seductive wobble. Curvacious body. Emulates dying bait fish. Sexy Shad. Great for targeting Largemouth, Spotted, and Striped Bass.

High-action buzzbait paired with hard-kicking frog. Designed by Kevin VanDam. Internal head with bait keeper barbs. Premium needlepoint hook.

Premium topwater lure. Realistic 3D eyes. 38oz. 3.75 in length.

The Rage Bug is 4-Inch and is designed for use behind the Jointed Structure Head, but great as a flipping or Carolina Rig bait. Each Rage Tail lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Made from customized hi-grade plastics for superior action. Packaged in individual clam shell packages to hold its shape until use. Features a new coffee scent.

Black nickel hooks. Chip-resistant paint. 3D eyes. Dives 10. 38oz.

Flanges for consistent, subtle action. For use behind the DB Structure Head. Ideal as a flipping or creature bait. Pack of 6.

Exclusive Strike King Rage Tail soft plastic. Unique legs. 4 long. Pack of 5. Great topwater bait for targeting Largemouth Bass.

Flanges for consistent, subtle action. For use behind the DB Structure Head. Ideal as a flipping or creature bait. Pack of 7.

Large 3D eyes. Oversized saltwater black nickel needlepoint hook. Gold plated swivel and split rings. Heavy gauge gold plated stainless steel R bend wire. 24k gold 4 Colorado blade.

3D lifelike eyes. Erratic action. Hard Knock rattle sound. Dives 3-6'. 38oz.

Heavily salt impregnated. Great action. Great for wacky rigging.

Sealed nose. Free floating rattle. For open water and heavy cover applications.

2.1 size Tennessee diamond blade. Durable Diamond Dust head. Seductive silicone skirt. Safety pin wire.

Unique tungsten sound chamber. Perfect shad-imitating body profile. Pro-designed paint jobs.